Start-up launched in 2018, Upply combines business expertise and Data Science to bring transport and supply chain professionals a digital solution to benchmark and anticipate freight transport prices. The SMART solution helps shippers, carriers and forwarders in their decision making. Based on Upply data and its experts, Upply also publishes market insights and deciphers the sector's challenges in a neutral manner. Through its second solution, a digital marketplace, Upply connects shippers' demand with carriers' offers and allows them to set their own prices and conditions. Carriers find new business opportunities, and shippers find transport solutions. As a trusted third party, Upply verifies the documents and the solvency of the actors registered on the platform, manages the administrative procedures from A to Z.